How Many Page Views Do You Need to Make Money from Your Blog?

What is RPM in blogging

How many page views is good for a blog

First, let’s go over a brief history — in 1994, Swarthmore College student Justin Hall is credited with the creation of the first blog, Links.net. At the time, however, it wasn’t considered a blog … just a personal homepage.

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term “weblog”, which was meant to describe his process for “logging the web” as he surfed the internet. The term “weblog” was shortened to “blog” in 1999, by programmer Peter Merholz.

In the early stages, a blog was a personal web log or journal in which someone could share information or their opinion on a variety of topics. The information was posted reverse chronologically, so the most recent post would appear first.

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects — so, more than likely, the type of readers HubSpot’s blog attracts are going to be similar to HubSpot’s core buyer persona.

Alternatively, a woman named Kiki started a personal travel blog, called The Blonde Abroad, to document her travel experiences and provide readers with helpful tips and travel recommendations. Her blog doesn’t serve a larger company, but it does help her create a personal brand.

What is a blog post?

For instance, let’s say you start a fashion blog on your retail website. One blog post might be titled, “The Best Fall Shoes for 2019”. The post ties back to your overall blog topic as a whole (fashion), but it also addresses a very particular sub-topic (fall shoes).

Blog posts allow you to rank on search engines for a variety of keywords. In the above example, your blog post could enable your business to rank on Google for “fall shoes”. When someone searches for fall shoes and comes across your blog post, they have access to the rest of your company’s website. They might click “Products” after they read your post, and take a look at the clothing items your company sells.

A blog post links back to your overall blog site. For instance, right now, you’re on blog.hubspot.com/marketing/what-is-a-blog. The “what-is-a-blog” section of the URL is tied back to /marketing/, which is the blog as a whole.

What niche pays the most in blog revenue?

I write about travel, so you can see my RPM ranges from roughly

Final thoughts on page views and blog revenue

Now I’m sure these figures can be disputed but they give you an idea about what page rank you require, and how many unique monthly visitors you need to generate a certain amount of cash (through ads etc). So if you want to make $50k USD per year from your blog, then you roughly need 500,000 page views per month. This is all without selling ebooks, using affiliate marketing or selling your time or expertise, they all increase revenue further.

Note, I’m not selling anything here, I’m not making any money from this post, I just know that when I started out blogging I wanted to know some figures and they were difficult to come by, these are the sort of figures that I, and some of my friends, regularly turn from each website. Now imagine having 4 or 5 websites. Suddenly the money increases quickly! Good luck and happy travels!!

.10 to just less $20. Travel kind of sucks for blog income. If you write about financial services or insurance, the RPM is MUCH higher. This is because people are constantly buying online products related to blog content.

However, I recommend you blog about what you love. Not what is lucrative. You’ll burn out. I love to travel, especially to adventurous destinations, so if blogging about traveling to Iraq, or traveling to Syria doesn’t make me much money, that’s ok. I enjoy it. That’s why I’m still blogging 10 years later. If I blog about banking, I would make more money per 1000 page views, sure, BUT I would have stopped blogging years ago. And therefore made A LOT LESS money, because I quit! So yeah, blog what you love.

Resource:

https://blog.hubspot.com/marketing/what-is-a-blog
https://onestep4ward.com/page-views-make-money-blogging/

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